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For the last decade, Lil Jon has been one of the most prominent figures in music. Known best for his role in creating and popularizing the southern movement and lifestyle known as Crunk, Lil Jon has become one of the most sought-after artists and producers in hip-hop. Widely known for his platinum-selling production, Lil Jon has crafted groundbreaking hits for a diverse array of artists, such as Usher, Ciara, The Ying Yang Twins, and E-40, to popular rock acts Weezer and LMFAO. As an artist, he has sold millions of records as the front man of Lil Jon & The East Side Boyz, whose smash hits Get Low and What U Goin' Do have been among the biggest crossover hip-hop hits in recent times.

When Lil Jon commenced work on his highly anticipated solo album Crunk Rock, he made a surprising decision. He decided to work with other producers. "I just went to other people and it was dope, because for a change, I got a chance to just be an artist. It gave me a new energy and a new freshness." That new energy and freshness is reflected throughout Crunk Rock, an innovative, genre-bending collection that features explosive new sounds and attitudes. Hitmakers Drumma Boy, LMFAO, DJ Chuckie and Kassiano are among the producers who join Lil Jon (who also produced several selections) to create Crunk Rock's searing soundscapes.

Just as Lil Jon introduced Crunk to the pop culture lexicon, he plans to do the same with Crunk Rock. Crunk Rock is a lifestyle, he says. "It doesn't just mean Crunk and rock music. It means we live Crunk and party like rock stars! You live life to the fullest. You don't let nobody tell you you can't do nothing. You're on 10. You're living life and you're doing your thing."

After delivering a string of regional hits with The East Side Boyz in the 1990s, Lil Jon & The East Side Boyz became a national force in 2001, thanks to the hits Bia Bia and Put Yo Hood Up. Lil Jon's mesmerizing, club-ready production launched the Crunk movement, which introduced his patented high-energy music and guttural growls to a worldwide audience. Crunk became so popular that Lil Jon became a fixture on Chappelle's Show, and artists not directly connected to him, such as Mary J. Blige, began using the word Crunk, in their own music.

Lil Jon's reach quickly expanded to endorsement deals with Oakley sunglasses and Crunk!!! Energy Drink - which recently introduced two new flavors, Grape and Peach Mango - among others. More recently, Lil Jon has introduced Crunk!!! Energy Stix, a powdered version of his energy drink. There's also his award-winning wine label, Little Jonathan Winery, which garnered tremendous press, including a feature in People magazine.

But for Lil Jon, it always comes back to music. He's looking forward to producing for other artists again, now that Crunk Rock is complete. "This album has definitely been fun, because I'm doing stuff that I've never done before, he says. I feel fresh and new again!"

The last time Lil Jon brought something this drastically new to the table, Crunk revolutionized the musical landscape. With Crunk Rock, Lil Jon plans to continue his revolution.