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John Bonito
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John Bonito

John Bonito is one of the world's leading commercial directors, best-known for his humorous, edge-of-your-seat, action-based spots. His take-it-to-the-limit attitude has garnered him numerous awards and given him the opportunity to helm some of the biggest action-sports campaigns, including the 2002 Winter Olympic Games, the mini-movie promo Rumble In The House for NBC, and image spots for General Electric and NASCAR. Bonito's work features a unique mix of action and comedy, as evidenced in the campaign for CNBC's Squawk Box.

Bonito used the big screen to promote the 2002 Winter Olympic Games, creating a 1.5 minute James Bond-like trailer that aired in theaters across the United States. The promotional spot featured U.S. Olympic snowboarder Chris Klug fleeing (via snowboard) from legions of police cars, helicopters and snowmobiles after he's clocked for speeding down the slopes. After several aerial maneuvers, a crash through the glass of a hockey rink, (where U.S. Olympic Women's hockey player Cammie Granato body checks a cop car on the ice to enable Klug's narrow escape), and a brief flirtation with a beautiful admirer on the sidelines, Klug is whisked into the air by a helicopter, leaving the audiences wanting more for the ensuing Games.

Bonito's Arena Football League 2004 campaign, featuring Jon Bon Jovi and John Elway, recently swept the 2004 PROMAX/BDA awards, where Bonito won three Gold Awards for directing, editing and funniest promo.

Bonito is also attached to direct the feature Searching for Jordan, with Ed Pressman producing.

Note: This profile was written in or before 2007.

John Bonito Facts


Selected Filmography

Not available.