The son of an advertising man, Nicks was born and raised in St. Louis, Missouri. During his formative years family vacations were spent visiting the sound stages of Hollywood and camping out at the Chateau Marmont on Sunset Blvd. As a young man Nicks attended Washington University in St. Louis and studied photography at the Art Center of Design in Pasadena. Since 1986 he has worked as a fashion and commercial photographer. His many magazine credits include VOGUE, W and G.Q. He has created the images for advertising clients including Tommy Hilfiger, Guess, Quicksilver, Union Bay and Polo Sport.
In 1997 Nicks began directing commercials and in a relatively short time, became one of the most respected and highly sought after commercial directors in the U.S. The Ameritrade spot LET'S LIGHT THIS CANDLE won the U.S. Comedy Arts Festival Award for The World's Funniest Commercial. This spot and two others, I just Want to Be Held and Square Dance also earned Nicks a Director's Guild Nomination for outstanding directorial achievement.
He directed his first short film in 1998, and his documentary HELL HOUSE premiered at Slamdance 2000 and had its New York debut at the Museum of Modern Art as a selection in the 2000 New Directors, New Film Series.
In October of 2000, Greybull Press published Nicks' first book of photographs, entitled KUSTOM, a collection of pictures inspired by some of the very ideals and unique expression that originally attracted Nicks to California.
Dewey Nicks Facts