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Biography #2 (for Human Nature)

Human Nature marks the feature debut of celebrated French music video and commercial director Michel Gondry. One of his first spots, Levi's Drugstore (1994), garnered the Lion D'Or at Cannes and is listed in the Guinness Book of World Records as the most award-winning commercial of all time. Among his other notable credits are Levi's Mermaids, winner of a silver at the Clio Awards and a bronze at Cannes; and Smirnoff's Smarienburg (1997), which captured gold medals at Cannes and the Clio Awards. Most recently, Gondry completed a series of spots for Gap's lyrical That's Holiday campaign, as well as Levi's Bellybuttons.

Gondry got his start while studying graphics at a French art school when he began directing videos for the band Oui Oui, for which he played drums. The clips' success attracted other local bands, and it wasn't long before he was working internationally. In 1993 Gondry met pop singer Björk, commencing one of his longest and most successful professional creative relationships. Their first collaboration, the video for Human Behavior, won practically every existing music video award. Gondry went on to helm another five of Björk's videos, including Joga and Bachelorette, while also collaborating with such wide-ranging artists as The Rolling Stones, Beck, Daft Punk, Chemical Brothers, Foo Fighters, Lenny Kravitz, Sheryl Crow and Cibo Matto.

Bio courtesy Fine Line Features for "Human Nature" (04-Sep-2002)


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